Friday, 21 January 2011

Essay



Choosing a particular period from 1800 to the present, in what ways has art or design responded to the changing social and cultural forces of that period?


The term 'Impressionism' came from the art critic Louis Leroy, after viewing Claude Monet's "Sunrise", painted in 1873, and classing it as an 'Impression'. In fact, the true purpose of Impressionism was to capture an exact moment in time, looking at the qualities of light, tone and colouring, in order to portray a specific sensation that would have been received from the changing world around them. At the time, Paris was experiencing exciting developments in urbanisation, industrialisation and economic growth. These paintings were a personal response to a new lifestyle. In particular, Gustave Caillebotte's "Paris street; rainy day", 1877, and Pierre-Auguste Renoir's "Bal du moulin de la galette", 1876, clearly display this practise.

The impressionists' focus was to capture the new, changing and exciting lifestlye of Paris. During this period, the Haussmann Plan was taking place; a modernisation programme. Napoleon III commissioned Georges-Eugene Haussmann to plan the update of this city. This consisted of creating straight roads along with increasing the width and length of the boulevards themselves. There was also large areas where the boulevards crossed, creating grande areas of social interaction. New places of leisure were built, such as parks. In general, there was an improved way of life, whether it was the increased hygiene or fashionable areas to socialise. The term 'flaneur' was used, meaning to casually stroll or wonder and its clear that this new leisurely lifestyle occurred due to urbanization.

This, however, was not the only exciting occurrence in Paris at the time. Industrialisation was taking place, meaning new railway lines able to take Parisians to and from leisurely places. This seemed to provoke a sense of freedom, creating action and  activity amongst the social happenings in Paris. I believe it was this freedom that encouraged these artists to paint en plein air, making these social gatherings easily access-able, allowing the artist to really capture the atmosphere. Photography and cinema were part of the new fashionable lifestyle and this was highly influential on several paintings. Paris was full of excitement and adventure and it was this sensation that inspired the Impressionist artists to develop a new style of painting.


To understand something new, one must be aware of what is considered different. Rejected by the officials at the Paris salon, the Salon des Refuses became the place that the impressionist painters exhibited their work. These paintings got rejected due to the fact that they didn't stick to traditional painterly techniques. Rather then using a fine brush, the new technique consisted of thick brushstrokes, along with a clear display of rapidity of process. Attention to the changing quality of light seemed to be the main focus of the paintings. This obviously coincides with the idea of capturing a specific moment in time. The subject matter itself also changed. Rather then focusing in on people and characteristics, the subject matter changed into a visual account of a specific atmosphere/scene. Paintings became less about people themselves and more about the new way of life in Paris. As Charles Baudelaire stated, "It is doubtless an excellent thing to study the old masters in order to learn how to paint; but it can be no more then a waste of labour if your aim is to understand the special nature of present day beauty". 


One artist in particular who I feel really displays a response to the changing social and cultural forces would be Claude Monet. As stated earlier, it was his painting of, "Impression, sunrise" that created the term Impressionism. When compared to traditional techniques of painting, it is quite apparent why this term was chosen by Louis Leroy. The painting rejects any form of traditional artwork, with the new use of rapid, thick brushstrokes, attention to the scientific use of colour and a new subject. To really capture the moment of the sun setting, Monet would've had to have a knew understanding of the use of colour. He worked out that shadow isnt not in fact black, but made up of a selection of colours, mainly blue and purple. By contrasting the use of what would've probably been cadmium orange and  ultramarine blue, being complimentary colours, the painting radiates with the warmth of the setting sun. In terms of a new composition, the background is made up of horizontal and vertical strokes, which represent land, factories and boats in the distance. This lack of attention to detail shows the importance of the attention to light for the impressionist painters. 



Similarly, with "Autumn effect at Argenteuil", 1873, Monet used the complimentary colours of blue and orange to create this landscape painting. Traditionally landscape paintings contained quite dull colouring, normally with plenty of greens and browns, as so this was seen as a new and exciting portrayal of this subject. Another reason why this stood out was because there doesn't seem to be a distinct differentiation between the foliage and the water. Here, you can see Monet is really paying attention to portaying this truth to nature. It's something new, experimenting with compositional layout and optical perception.



When at looking at the new social happenings in Paris, Renoir showed quite an interest. "Bal du Mouline de la Galette", 1877, was painted in order to capture the joy and the excitement in the garden at Butte Monmartre. This was a fashionable and popular place to go to socialise and celebrate the new and improved Paris. Renoir shows this by looking at vibrant colouring, along with attention to not the people themselves, but the way that light is falling on the scene. Renoir did in fact have friends at this social gathering, but instead the focus is on light. This way the viewer is able to get an idea of the atmosphere of the evening. Note the fact that Renoir would've been sitting at the garden itself and by using this composition and colouring you become aware of the personal response of the artist. 




Above is Edouard Manet's, "Bar a la Folies-Bergere", 1882, used in order to make a quick comparison between two different responses to the new way of life. As you can see, the key focus of this painting appears to not be about light, but instead about this supposed bar maid. Centrally placed, the woman appears to look troubled or vacant. You find yourself trying to analyse the background story to this female, compared to 

Caillebotte's "Paris street, Rainy day", 1877, is a slightly different response to the impressionist. It's purpose is the same, in the sense that its a response to the changed city, however, the focus appears to be more on the physical changes, such as new streets and technology, rather than the new social buzz. There are no rapid brushstrokes or simplified objects. The thing that stands out the most for me with this painting, is the modern composition. It's one of those that you'd find on a developed photograph. The whole scene seems cinematic. Not only does it display the new layout of the widened boulevards, but it contains cropped figures and the idea of focus; just like a camera would. If anything, this painting is a celebration of the developing world and technology.


"Gare Saint'lazare", painted in 1877 by Monet, is another display of the pysical change of the face of Paris. However, Monet, being an impressionist, wanted to portray the excitement of the scene and so the attention is on light and colour. This was one of 11 in a series of paintings of the train station and therefore Monet displays his intense fascination with the changing qualities of light. For example, whilst comparing the cold, blue coloured smoke in the foreground to the warm looking building in the background, you can see that MOnet is really playing around with colouring. Here they're used in ways that would've come as quite a shock to traditional artists.



In a similar way to how photography captures a moment, the Impressionists wanted to portray a new city atmosphere onto canvas. Subject matter changed, moving away from individuals and onto a social setting, simply containing Parisians. With an improved arrangement of boulevards, heightened technology and a new sense of freedom of leisure, Paris was one of the most exciting cities in the world. Throughout the city, there would've been a sort of rush of excitement. People could travel to different areas of France with ease. It was a new place of adventure and it as this that sparked artists such as Monet and Renoir to have a strong focus on representing this atmosphere, largely looking at light and using colour. Vibrant colouring was used and contrasted, such as "Autumn effect at Argenteuil" in order to create that intensity and harmonious flow of colour and excitement at these new scenes within the city. Rather then sticking to traditional techniques whilst painting what they saw, such as Manet, these artists wanted something more modern and different. They accepted the fact that their work would be displayed in the Salon des Refuses and instead set out to display their own responses to these happenings. They purposely played around and ignored rules and set out to do something different. The paintings, in my opinion, successfully represent the sensation and the city atmosphere that would've been felt throughout Paris at the time. 





BIBLIOGRAPHY:
  • Charles-Pierre Baudelaire (2010). The Painter of Modern Life. London: Penguin Books
  • Roberts Herbert (1991). Impressionism: Art, Leisure, and Parisian Society . UK: Yale University Press
  • Jessica Gunderson (2008). Impressionism. UK: The Creative Company
  • Howard Saalman (1971). Haussmann: Paris Transformed . UK: G. Braziller
  • Christoph Heinrich (2000). Claude Monet, 1840-1926 . UK: Taschen
  • Ambroise Vollard (1990). Renoir: An Intimate Record . UK: Courier Dover Publication
  • http://www.nationalgallery.org.uk/paintings/learn-about-art/guide-to-impressionism/guide-to-impressionism
  • http://www.columbia.edu/itc/architecture/ockman/pdfs/dossier_4/Baudelaire.pd
  • http://www.intermonet.com/
  • Meyer Schapiro (1997 ). Impressionism: Reflections and Perceptions . University of Michigan: George Braziller




Tuesday, 18 January 2011

Essay plan:

The changes: social and culural


The Haussmann's revolution plan:

  • Between 1852-70
  • Its was a modernisation programme
  • Urban planning
  • With long, straight an wide boulevards, filled with new cafes and shops, the new programme offered a whole new way of living for the parisians.
  • A new urban scenario
  • From cramped streets and closely built buildings, creating poor health conditions, the new paris was a fresh, open start
  • Increased height of buildings
  • Those who owned buildings were forced to clean and refresh the facade of their building every ten years
  • More leisurely green spaces


http://www.columbia.edu/itc/architecture/ockman/pdfs/dossier_4/Baudelaire.pdf

Essay notes:

Choosing a particular period from 1800 to the present, in what ways has art or design responded to the changing social and cultural forces of that period? (2 specific examples)


Impressionism


Artwork to look at:

  • Claude Monet, "Impression, sunrise", 1872
  • Gustave Caillebotte, "Paris street, rainy day", 1877
  • Claude Monet, "women in a garden", 1866-77
  • Claude Monet, "Autumn effect at Argenteuil", 1873
  • Claude Monet, "The gare san Lazare" series, 1877
  • Georges Seurat, "Sunday afternoon on the island at La Grande Jatte", 1884-86
  • George Seurat, "Bathers at Asnieres", 1884.
  • Edouard Manet, "A bar at the follies bergere", 1882






The main focus being on Edouard Manet, "A bar at the follies bergere", 1882 and Claude Monet, "Impression, sunrise", 1872.


Tuesday, 14 December 2010

New Media




                Pre-internet McLuhan said the world is similar to a village, connected by communication.
                When we moved away from printing with woodblocks (1450 onwards) printing is more available to the masses.
                Newspapers and books become a media for info and knowledge.
                Computers have changed the way we exist and take in info.
                You can now read newspapers online, this creates a whole new type of experience as forums allow the reader to discuss and comment on his/her thoughts on the story.
                Democratic technology allows us to change the information we receive.
                New technology gives one a false sense of freedom and control.
                Hypermedia can stimulate many senses at once, however some pages can be too busy and ‘dizzying.’
                With books you engage on every piece of information recorded, however hyperlinks on the net allow the reader to skip through and find exactly what they are looking for.
                Only a small group are actually in control of what is released to the public on the web.
                New technology allows for superficial reality tv programs such as the x-factor to be produced.
                Voting on the TV gives the audience a sense of control.  
                Radio’s where the viewer calls in allows the caller to put  their views across, but the producer can cut these calls off at any point.
                However with technology advances, it allows more information to reached by the masses.
                It means art is no longer elitist.
                The Benetton campaign is more about politics than advertising. (Dead soldiers uniform.)
                Leeds 13 Scam - A group of art students pretended that they used their university grant for a drinking holiday and leaked the story to a newspaper. They used mass media to gain status.
                Pollock's art is supposed to have no agenda or politics surrounding it. However there is a theory that the CIA payed Pollock off to create this Art to promote Americas superiority over Russia.
                Picasso used mass media to his advantage.
                Warhol highlights Monroe being a product of society more than her being a person. Marilyn’s face is printed in the same was a Coca-Cola bottles another commodity.

An example of viral advertising...

Mentos & Diet Coke











Modernism

MODERNISM - MODERNITY

  • Progression of modern life becomes accepted, mainly due to the Pre-Raphaelites
  • Urbanisation of the city began to take place
  • Paris was one of the most modern cities in the world
  • Science and philosophical thinking highly developed
  • Looking at the term "post modern"
  • "Paris on a rainy day' - Gustave Caillebotte



  • ^^^^The new cinematic artwork coming from the modern artists
  • Its new, its exciting. & it represents the excitement of the world around them
  • Its not a painting about these people in the frame but more about the changes of the modern world around them.

  • A noticable increase in the division of the classes
  • With the new invention of photography, paintings naturally become more cinematic, representing new changes.






MODERNISM IN DESIGN
  • The modern materials - truth to materials
  • Form follows function
  • Almost speaking the new modern language
  • Moved away from ornamental design
  • The Bauhaus
  • Looking at mass production
  • Harry Beck designed the london underground, looking at a new international form of communication.
  • A new visual language
  • San serif fontSimplicity
  • Purity
  • The new excitement of the modern life characterised through design
  • Creating this new modern world which they want to live in
  • Common language
  • Anti historicism
  • New materials
  • Le Corbusier design of the 'ideal city', 1922
  • Social & culture experience
  • Looking at an improved way of living

Modernist Design


Herbert Baye







Walter Allner, the Bauhaus-trained graphic designer and art director of Fortune magazine from 1962 to 1974...



(Untitled)