Wednesday, 21 March 2012

task 5

‘according to usage and conventions which are at last being questioned but have by no means been overcome - men act and women appear. Men look at women. Women watch themselves being looked at’ (Berger 1972, 45, 47)


'The Toilet of Venus', Diego Velazquez




















'The Toilet of Venus' is the only surviving of Diego Velazquez's female nudes, however the painting coincides perfectly with the theory that "Women watch themselves being looked at". This painting consists of the goddess of love and her son Cupid, who holds a mirror in a position which allows Venus to look at herself aswell as the person watching her. The female nude has most commonly been portrayed with the intention of the observation of a man.


In a the classical story of "The judgement of Paris", this theme is very apparent. Aphrodite, Hera and Athena all claim to be the fairest woman and so they take the matter to Zeus. Zeus hands his judgment over to the god Paris where the females undress and attempt to show off there beauty. This connotes the idea that women seek the admiration of the female form and the watchful eye of men.




















What's interesting is that this theme has continued on into the modern-day world. Wonderbra has released a series of advertisements that entice the eye of the man. What's almost amusing is that this advertisement actually allows the viewer to look at the woman in three-dimensional form. The whole concept behind Wonderbra goes with what Berger stated. They encourage women to purchase a range of bras that will entice the eyes of men and definitely supports the notion that "Men look at women" and "Women watch themselves being looked at".

Tuesday, 20 March 2012

task 4

Write a short analysis of an aspect of our culture that is in some way Hyperreal.

Facebook is one of the largest growing and most well-known social networking websites of this generation. There's approximately 845 million worldwide monthly active users. Facebook users create an online profile where they can share photos, interests and personal updates with their friends. The website was launched in 2004 and what's really interesting is how it's evolved.

The concept of Facebook definitely plays with the idea of reality and the simulation of reality. What's become quite apparent is that many people create a hyper-self, almost like an extension of or a completely new identity. You'll find a person who, in reality, comes across as shy and yet on Facebook they're the complete opposite. People are able to pick and choose what photos people can view of them being selective on how they'll be percieved by their friends. People become reliant on the interaction and the approval of their companions. You can update your status to allow people to know where you are or what you're doing so in this sense you're creating an illusionary image of your lifestyle. Many users feel satisfaction in having a large number of 'friends' when in actual fact they may only talk to a small percentage of them.

Another aspect of Facebook that displays the concept of hyperreality is the way in which people view the idea of being 'sociable'. These days a lot of interaction between friends occurs on Facebook. It cuts off that direct communication as apposed to talking to someone in person or even over the phone. Although many people view Facebook in this sociable light, in actual fact, it's just a way of shaping and filtering how people want others to view their lives through creating a simulacrum.

------------------------------------------------------------------------------------------------

Interestingly Adbusters created the 'digital detox' campaign that occured April 2011:
http://www.adbusters.org/campaigns/digitaldetox